What You Need in fact to develop an effective and cost-effective dental marketing plan? In the first instance to accept the fact that the training of a dentist does not necessarily include training from Business School and then basically you are fasting and all those marketing techniques that are usually used to develop a normal commercial activity. For
points we can then say:
- Marketing and advertising are not the same thing.
Send a message to an audience more or less selected, this is advertising, nothing more.
Locate, analyze, and cultivate a relationship with a slice potential market is instead the target of marketing.
analyze their needs and talk of possible solutions to it without a human and individual patient.
- The mix of communication.
Did you publish your advertisement in the local newspaper and yellow pages, you feel at peace with your conscience?
Nothing could be more wrong, is just the beginning, the media are so varied and crowded that require action "spread" and tailored to each instrument.
- Optimize financial resources
E 'can squander a lot of money investing blindly on all media that will be proposed.
course this too is an 'option, but common sense says that it is better to identify a specific medium that speaks to "our" target market and optimize the investment on it.
It 'important to understand that dentistry is a personal service.
Just like your personality plays a big role in the ability to attract and retain patients, including the marketing plan must be able to adapt to the needs of your potential patients.
Some dentists prefer aggression in the Communication, pointing perhaps to shock or to effect such proclamations "Free" or "discount", etc.. , Which immediately results in a high profile strikes.
Others believe more reasonable to use a soft approach.
Whatever route you decide to take the secret to success lies in creating an effective marketing plan that places your personality at the center and the marketing of it.
An effective dental marketing plan offers several advantages.
It allows you to:
- Choose the marketing tools that represent your personal style and your professional experience.
- Communicate with your patients and potential patients in a direct and very personal level.
- An end to wasting money on ineffective and one-way advertising investment.
- Grow your your dental costs by optimizing the mix-profitability.
Allocate a clear budget in money and time to your marketing plan is the only secret to start a plan that you can do to get the desired results.
If you are interested in the request a free brochure by writing to: dentalmarketing@gmail.com
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